Barbeque Nation ushers in the New Year with its new campaign “Milne Ki Bhookh,” a warm and evocative celebration of togetherness, highlighting how shared meals continue to be one of the most
Titan’s launch of beYon marks a strategic, future-facing entry into India’s rapidly growing lab grown diamond jewellery market, blending affordability, sustainability and contemporary design
Magnum Ice Cream Company’s appointment of Publicis as its global media agency marks a strategic milestone in its journey as a standalone business, highlighting a strong shift toward data-driv
Tim Cook doubles his personal investment in Nike, signaling strong confidence in CEO Elliott Hill’s turnaround strategy and the brand’s long term growth vision
Bikaji Foods International Limited unveils a refreshed brand logo that blends its rich Rajasthani heritage with a modern, global-facing identity—signalling the brand’s next phase of growth wh
How the convergence of a streaming giant and a Hollywood legacy studio could reshape cinema culture content distribution and audience engagement worldwide.
As 2025 wraps up, marketing leaves us with powerful lessons on trust, culture, experiences, and authenticity. A look at what truly mattered this year and what brands must carry forward into 2
A deep dive into how Bosch India and Mad Influence turned a universal monsoon frustration into a pop-culture moment, transforming everyday laundry struggles into a humorous, highly relatable
Dove’s #ChangeTheCompliment campaign reframes how everyday language shapes girls’ confidence, urging society to move beyond appearance-based praise and celebrate character, capability, and co
Swiggy Scenes’ “Un-Coop Yourself” is a bold, immersive New Year’s Eve activation that cleverly mirrors modern at-home habits—only to flip them into a vibrant call to step out, connect, and ce
Hi-Chew’s U.S. success story highlights how lifestyle marketing, gaming partnerships, fashion collaborations, and immersive experiences helped the Japanese candy brand build deep connections
Indian tourists are emerging as one of the most influential luxury-spending segments in Singapore, driving growth across premium retail, hospitality, and experiential travel. Their rising aff