Hindustan Unilever Ltd (HUL) reported a 10.7% rise in its advertising spend to ₹1,661 crore in Q2FY26, with net profit climbing to ₹2,694 crore. CEO Priya Nair outlined plans for sharper cons
In a significant marketing push, India’s home-grown spice company Rakesh Masala has announced Bollywood superstar Hrithik Roshan as its new brand ambassador — setting the stage for a direct c
HUL’s ice-cream business has been approved by the NCLT to be spun off into a new independent entity through a demerger. Brands such as Kwality Wall’s, Cornetto and Magnum will move into the n
In its first-ever partnership with a quick commerce platform, the LBMA-accredited gold and silver refiner is bringing its purest festive collection to customers’ doorsteps in record time.
With easy-open 330 ml bottles priced under Rs 150, BroCode skips the corkscrew and high price, making wine far more accessible to everyday Indian consumers.
Kerala Tourism is redefining travel with new experiential offerings focused on wellness, culture, sustainability, and immersive local experiences. From Ayurveda retreats to heritage walks and
More than funding, the bank seeks to deliver belief—empowering India’s next-gen founders from the grassroots up, and redefining what CSR can truly achieve.
Netflix is revolutionizing the way advertising reach is measured with the launch of its new Monthly Active Viewers (MAV) metric. This metric focuses on actual viewers rather than just account
Bright Brain has partnered with Travel Pilgrim to lead its performance marketing, blending data-driven strategies with spiritual storytelling to redefine digital pilgrimage experiences for gl
India has become the fastest-growing alcohol market among 20 global peers, recording a 7% rise in total beverage alcohol consumption in early 2025. Driven by whisky and premium spirits, this
Johnson’s Baby has unveiled its refreshed brand identity and upgraded product range with the ‘It’s Pure Love’ campaign featuring Anil and Sonam Kapoor. The relaunch emphasizes advanced skin-s
Myntra has launched Myntra Mohalla, a six-episode micro-drama series set in a Tier-2 neighbourhood that follows characters preparing for a big wedding in their mohalla. With relatable storyli