Lupin Aptivate celebrates moms and children by letting them co-star in personalised ad films—just a selfie away.
The Sad Panda Campaign for Flipkart has become a viral sensation, blending humor, relatability, and technology to capture Gen Z’s attention. The campaign, launched with pre-buzz through quirk
This strategic alliance ensures that the Saudi national cricket team will be equipped with high-quality gear.
Cadbury Dairy Milk, one of India’s most iconic and beloved chocolate brands, has taken a bold step into the future of snacking with its latest innovation — MILKINIS. Combining the rich, cream
Taj Mahal Tea has paid a touching tribute to legendary tabla maestro Ustad Zakir Hussain, who passed away on 15 December 2024. Known for his iconic role in the “Wah Taj!” campaign, Hussain's
The offering celebrates professionals who stay true to their paths at work and play. The partnership is curated by Universal’s licensing partner, Black White Orange, for India.
Why Amul’s Leadership Reinforces That Great Marketing Begins at the Top 💡 When you think of iconic Indian brands, Amul stands in a league of its own. It’s more than just butter. It’s tr
Bata India partners with Zepto to revolutionize footwear shopping by offering fast delivery of festive and fashion collections. Launched in Delhi-NCR with plans for expansion, the collaborati
Prime Video has released the O Womaniya! 2024 report, a study focusing on female representation in Indian entertainment. The report, researched by Ormax Media and produced by Film Companion S
Kurkure turns 25 with a bold new step into millet snacking. With the launch of Kurkure Jowar Puffs, PepsiCo India reimagines a heritage grain in a fun, modern format — baked, flavorful, and
After launching in Delhi-NCR, the footwear brand plans to expand to other major metropolitan cities in India.
Google has appointed Preeti Lobana as the new country manager and vice president for India. With over 30 years of leadership experience, Lobana will spearhead Google India’s sales and operati