Parle Products celebrated Children’s Day with a heartwarming initiative under its “Cookies Bole Toh… Parle 20-20” campaign, partnering with ChildSafe Foundation to create a joyful, engaging e
While AI makes marketing faster, smarter and more efficient, it can’t replace human emotion, cultural insight and storytelling. The most successful campaigns will combine AI’s scale with huma
Zepto has launched a bold campaign by staging a “fake shaadi” event to anchor its brand in India’s wedding-season consumption cycle. Recognising that weddings drive massive purchasing, the br
Iconic Fashion India has announced an ambitious expansion plan with a ₹150 crore investment to enter 100 new cities and add 10 lakh sq. ft. of retail space. Targeting ₹1,100 crore in revenue
Haldiram’s is reportedly in advanced talks to bring American sandwich chain Jimmy John’s to India, marking its entry into the fast-growing quick-service restaurant (QSR) segment. The move aim
Wendy’s is closing up to 350 U.S. restaurants after a drop in sales and profits, citing rising costs and tougher competition. The fast-food giant plans to focus on digital innovation, drive-t
The move marks Biscoff’s first local production outside Europe, as Mondelez bets on India’s growing appetite for premium snacks.
Chief Brand Officer Chandan Mendiratta wants people to think of Zepto when they think of weddings—so the q-comm brand created a buzzworthy event, not just another ad.
As brands struggle to measure the ROI of their martech investments, Netcore Cloud’s Rajesh Jain introduces agentic marketing—a new AI-driven approach designed to solve marketing’s toughest ch
With its strongest year yet, expanding touchpoints across India and a sharpened focus on localisation and engineering-led differentiation, Škoda’s 25-year journey enters a decisive new phase.
The global wellness sector is witnessing a major funding boom, with startups across supplements, diagnostics, AI health tech, fitness, and functional beverages raising over $400 million in a
From a marketplace to a media network, Myntra’s creator ecosystem is generating 10% of its revenue with millions sharing style inspiration and shopping in real time.