Spotify Hits India 2024 celebrated nine ad campaigns that masterfully used audience insights and advanced targeting to deliver innovative, hyper-personalised brand experiences.
Rolls-Royce Holdings Plc has surpassed £50 billion ($63 billion) in market value, driven by robust demand for its long-haul jet engines like the Trent XWB for Airbus aircraft. The company's s
In partnership with NGOs, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility items, including rain tarps, tote bags, and women's utility pouches.
As part of this collaboration, concert-goers will get an exclusive opportunity to elevate their experience with POPxo’s Beauty Booth.
The brand faced some harsh criticism over its rebranding. But it has redoubled its efforts with the recent revelation of the new Type 00 (pronounced Type Zero Zero) car.
One Health Assist, the preventive healthcare eco-system has launched a new campaign, urging netizens to inculcate the habit of tracking their health because ‘prevention is always better than
Uber introduces Uber Shikara, a limited-period service allowing tourists to pre-book Shikara rides on Dal Lake, Srinagar, through the Uber app. Blending technology with tradition, the service
Chill Guy: The Internet’s New Icon Created by artist Philip Banks, Chill Guy is a laid-back anthropomorphic dog who’s taken social media by storm. First introduced on Instagram in October 20
The refreshed brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature.
Tinder wraps up the fourth season of its YouTube series, Swipe Ride, in partnership with Swiss Beauty. Hosted by Kusha Kapila, the show featured celebrity guests like Vaani Kapoor, Neena Gupt
With the cricketor as brand ambassador, Ikeda (Finkeda) aims to strengthen its brand and expand into Tier 2, Tier 3, and Tier 4 cities.
This two-way consumer engagement approach is seeing remarkable changes with the advent of new tech. Industry experts say its place within the customer experience (CX) ecosystem is unexpendabl