Vikas Khanna Fronts Organic Tattva’s New Campaign

Organic Tattva has launched a new campaign featuring celebrity chef, celebrating the emotional bond that Indians living abroad share with home through food.

The campaign highlights how traditional meals and familiar ingredients help the Indian diaspora stay connected to their roots, culture, and memories. Through relatable moments centered around iconic dishes like Amma’s sambar and Biji’s chole bhature, the film showcases food as a source of comfort, belonging, and identity.

It also explores how Indian communities overseas recreate home-like experiences through shared meals, festive celebrations, and social gatherings, keeping traditions alive across generations.

With Vikas Khanna as the face of the campaign, Organic Tattva reinforces its commitment to delivering authentic, organic Indian ingredients that help consumers around the world recreate the soulful taste of home.

The campaign is now live across digital platforms.