Titan’s IRTH introduces ‘Always a Little Ready’

Titan Company’s handbag brand IRTH has unveiled its latest campaign, ‘Always a Little Ready’, highlighting handbags as an essential part of daily life and personal organisation.

Built around the idea that a handbag carries more than just essentials, the campaign reflects how these everyday accessories hold personal items and moments that shape women’s routines. The campaign film follows women through various day-to-day settings—from commutes to social outings—showcasing IRTH’s emphasis on thoughtful design, functionality and versatile style.

Alongside the campaign, IRTH has introduced its new Spring/Summer collection, featuring softer colour palettes and accessories such as charms, wristlets and organisers. The range includes products like the Sailor tote and Skye tote, designed to seamlessly fit into different moments of the day.

Kanwalpreet Walia, Business Head of Women’s Handbags at Titan Company, said the campaign reflects IRTH’s design philosophy of creating bags that complement women’s lifestyles while allowing space for individuality and spontaneity.

Creative agency Kondurkar Studio, which developed the campaign, added that the idea was to capture the confidence and comfort of always feeling prepared through thoughtfully designed handbags.