Bombay Shirt Company has partnered with JioStar as the Official Styling Partner for its national cricket coverage this summer season, combining fashion, sport, and entertainment through a culturally driven collaboration.
As part of the partnership, Bombay Shirt Company is styling anchors and experts across both Hindi and English national feeds, creating a refined on-screen aesthetic that blends individuality, comfort, and modern tailoring for one of India’s largest live sporting broadcasts.
Commenting on the collaboration, Sairam Krishnamurthy, CEO of Bombay Shirt Company, said the partnership reflects how cricket today extends beyond sport and has become deeply connected with culture, entertainment, and personality. He added that the goal was to create authentic looks that highlighted the unique identity of each presenter while complementing JioStar’s engaging cricket coverage.
The association further strengthens Bombay Shirt Company’s growing cultural presence, positioning the brand within one of India’s most influential entertainment ecosystems while reinforcing its identity as a modern menswear label focused on personal style and refined craftsmanship.
The styling direction focused on lightweight summer fabrics and versatile silhouettes suited for live television, helping deliver a polished and visually engaging broadcast experience for audiences.
Speaking about the partnership, Siddharth Sharma, Content Head – Sports at JioStar, shared that styling plays an important role in shaping audience perception by adding personality, credibility, and visual appeal to storytelling. He noted that the collaboration with Bombay Shirt Company was a natural fit, aligning with the premium energy and cultural appeal of the summer cricket season.
To execute the partnership, the Bombay Shirt Company team worked closely with the broadcast talent to understand their personalities, preferences, and on-screen presence. Each look was curated to feel authentic to the individual while maintaining a cohesive visual identity across the broadcast.
As the season progresses, viewers can expect a more immersive cricket viewing experience where style, storytelling, and personality become an integral part of the action.
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