SNITCH has unveiled its latest summer campaign, Everything Under the Sun, celebrating the energy and spontaneity that define the season.
The campaign film captures a variety of outdoor moments—from poolside hangouts and travel adventures to casual social gatherings—positioning summer as a time for exploration, connection, and experiences beyond the indoors.
Alongside the vibrant storytelling, the film highlights SNITCH’s new summer collection, featuring apparel, caps, and footwear designed for a variety of occasions including travel, sports, and everyday city life.
A notable element of the campaign is its focus on inclusivity, with the brand featuring a plus-size model as part of its narrative, reinforcing its commitment to broader representation in fashion.
Speaking about the campaign, Chetan Siyal, Chief Marketing Officer at SNITCH, said the idea was to create a campaign that feels relatable and authentic—reflecting today’s active, social, and expressive summer lifestyle through inclusive casting, effortless styling, and vibrant storytelling.
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