Instamart has partnered with Panini Group to launch the FIFA 365 Adrenalyn XL™ 2026 trading card collection in India, marking Panini’s official entry into the country’s football collectibles market.
Available on Instamart across categories such as Toys & Games and Stationery, the launch gives football fans and collectors instant access to officially licensed FIFA trading cards through quick commerce. The collection is being introduced in India in collaboration with Dream Theatre and Kiddies International.
The FIFA 365 Adrenalyn XL™ 2026 range includes over 300 football players from leading clubs and national teams worldwide. Fans can shop products including Starter Packs, Classic Tins, and Multi-sets, along with exclusive limited-edition subsets such as Golden Ballers and Invincible cards.
Timed ahead of the FIFA World Cup 2026, the launch taps into growing football enthusiasm in India, with additional collectible ranges expected to roll out later this month.
According to Arjun Choudhary, the partnership reflects Instamart’s focus on expanding beyond daily essentials and catering to rising hobby-led purchases, while making fandom-driven products instantly accessible.
Ivam Faria highlighted India as one of Panini’s fastest-growing football collectibles markets, noting that the collaboration allows collectors to begin their hunt for rare cards without waiting days for delivery.
The collection is currently live in Mumbai, Delhi-NCR, Bengaluru, Pune, and Kolkata, with plans to expand further across Tier 1 and Tier 2 cities.
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