Crocs Unveils Youth-Focused Sandals Campaign

Crocs has unveiled a new campaign for its sandals category in India, featuring W.i.S.H., an all-female Indian pop group, as the face of the launch.

The campaign introduces two new sandal silhouettes—Saturday Sandals and Soho Sandals—designed specifically for the Indian market and aimed at younger female consumers seeking everyday style, versatility, and comfort.

Built around Crocs’ global Glad You Noticed platform, the campaign highlights self-expression, fashion-forward design, and all-day comfort, aligning with the spring-summer season.

A key focus of the new collection is personalization, with both sandal ranges offering customization through Jibbitz charms—allowing consumers to make the products uniquely their own.

According to Varun Sehgal, sandals are a strategic growth category for the brand in India, as it looks to strengthen cultural relevance and deepen engagement with younger consumers.

The campaign will be amplified through influencer collaborations, product seeding, and in-store activations across the country.