Too Yumm! has expanded its portfolio by entering the ready-to-cook breakfast category with the launch of High Protein Super Oats. Breaking away from the sweet-dominated oats segment, the brand brings an Indian-style savoury twist designed to match local breakfast preferences.
The new range features two variants—Protein Masala with 22g protein and Masala Magic with 11g protein—offering consumers a convenient yet nutritious meal option. The launch reflects the growing demand for protein-rich, quick-to-prepare breakfast products among urban consumers.
Speaking about the launch, Yogesh Tewari, chief marketing officer at Too Yumm!, highlighted that the brand aims to make healthier eating more relatable and enjoyable by combining strong flavours with functional nutrition. With this move, Too Yumm! continues to focus on taste-led innovation while addressing the evolving needs of modern consumers.
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