une-based Adinath Agro Processed Foods has officially rebranded itself as Adinova, unveiling a refreshed corporate identity, new logo, and digital presence as part of its growth journey.
The company, known for popular brands like Surabhi and Winn, has built a strong presence across retail and HoReCa segments with a portfolio of 250+ products including ketchup, sauces, mayonnaise, soups, noodles, and condiments.
Over the last three years, the company has significantly expanded its reach beyond Western India into pan-India markets while strengthening its manufacturing and supply chain capabilities from its Jejuri, Maharashtra facility.
With the new identity, Adinova aims to focus on innovation-driven categories such as healthy sauces and clean-label food products, positioning itself strongly in India’s fast-growing packaged food industry.
The rebrand reflects the company’s evolution from a regional food business into a modern, future-ready brand focused on quality, trust, and consumer-centric growth.
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