From monsoon grip campaigns to the IPL’s most recognisable timeout, CEAT continues to rely on deep-rooted cricket partnerships to drive its next phase of brand-building.
The limited-edition collection blends Kintsugi-inspired design with stories of women who rebuild, rediscover, and return stronger.
With its strongest year yet, expanding touchpoints across India and a sharpened focus on localisation and engineering-led differentiation, Škoda’s 25-year journey enters a decisive new phase.
A sharp look at how Domino’s is redefining on-the-go food distribution in India by entering informal spaces like trains, blending organised QSR convenience with the speed and spontaneity of t
Parle Products celebrated Children’s Day with a heartwarming initiative under its “Cookies Bole Toh… Parle 20-20” campaign, partnering with ChildSafe Foundation to create a joyful, engaging e
While AI makes marketing faster, smarter and more efficient, it can’t replace human emotion, cultural insight and storytelling. The most successful campaigns will combine AI’s scale with huma
Tilaknagar Industries has entered India’s premium whisky segment with the launch of Seven Islands Pure Malt, a blend of Indian and Scottish single malts crafted for evolving, premium-seeking
Iconic Fashion India has announced an ambitious expansion plan with a ₹150 crore investment to enter 100 new cities and add 10 lakh sq. ft. of retail space. Targeting ₹1,100 crore in revenue
Haldiram’s is reportedly in advanced talks to bring American sandwich chain Jimmy John’s to India, marking its entry into the fast-growing quick-service restaurant (QSR) segment. The move aim
India’s peak wedding season is driving massive brand activity, with companies pouring up to 40% of their annual marketing budgets into digital-first, premium, and omnichannel campaigns. From
The move marks Biscoff’s first local production outside Europe, as Mondelez bets on India’s growing appetite for premium snacks.
Chief Brand Officer Chandan Mendiratta wants people to think of Zepto when they think of weddings—so the q-comm brand created a buzzworthy event, not just another ad.