Nasher Miles has unveiled a vibrant campaign, “The Trip Starts with Nasher Miles,” featuring cricket star Rishabh Pant. Targeting millennials and Gen Z, the campaign highlights the Paris, Coo
Aditya Birla Housing Finance Limited (ABHFL), a fully-owned subsidiary of Aditya Birla Capital Limited unveiled its brand film, Happy Home Loan Journey. Built on the company’s core brand phil
India's e-commerce landscape is witnessing a revolutionary shift with quick-commerce emerging as a game-changer. Brands like Zepto, Blinkit, Swiggy Instamart, and BigBasket are redefining onl
The mandate includes social media strategy, content creation, performance marketing, and customer engagement initiatives.
Plum, the science-first, vegan beauty brand established in 2014, has launched its new Niacinamide range through the engaging and quirky ‘Chemistry That’s Just Bright’ campaign.
Netizens have slammed Vim's supposed dishwashing liquid for men
Beurer India has launched the GL 22 Blood Glucose Monitor, combining German engineering with technology tailored for Indian needs under the “Make in India” initiative. Unveiled by brand ambas
After the success of the first phase of The Missing Beat, a campaign aimed at increasing public awareness on Cardiopulmonary Resuscitation (CPR), HDFC Life has launched the next phase of the
Wahter, the advertising and packaged drinking water brand, has officially launched a new offering, Shot by Wahter, a bottled water tailored to connect with GenZs. Shot offers brands a unique
Supra Pens and Elevite Media joined forces with the Bollywood film Singham Again. This exclusive collaboration featured Supra Pens’ iconic Supra B and G pen, aligning them with the high-octan
SOMANY Ceramics has launched a new campaign that embodies its ethos, Zameen Se Judey. The campaign, fronted by Bollywood superstar Salman Khan and actor Varun Sharma, takes a fresh, relatable
Vasant Masala announces Anil Kapoor as their brand ambassador with the new positioning: Pyaar Toh Hona Hi Tha. This strategy reflects the brand’s commitment to celebrating genuine emotions of
The company stated that over 50% of new sign-ups in eligible countries are selecting ad-supported plans.
Rungta Steel’s latest ad brings together Shah Rukh Khan, Ranbir Kapoor, and Alia Bhatt, reprising their iconic roles from Dear Zindagi, Yeh Jawaani Hai Deewani, and Gully Boy respectively. Sh
OPPO India launches its ‘Find Your Bigger Picture’ campaign with Milind Soman, celebrating individuals who challenge conventions. Marking the debut of the flagship Find X8 Series, the campaig
Sebamed, the German skincare brand marketed by USV Pvt. Ltd – a unveils its new campaign, ‘Project Skin Deep.’
CANTABIL Retail India Ltd, the apparel manufacturer and retailer recently launched its Autumn-Winter 2024 line up offering a fresh approach to winter clothing for families. The brand has also
The Brand Endorser 2024 Report by Hansa Research highlights the unmatched popularity of cricket legends Virat Kohli, MS Dhoni, and Sachin Tendulkar, who top the rankings among 400 evaluated c
Galleri5, an AI-powered platform developed by Collective Artists Network, is revolutionizing brand marketing by combining advanced technology with cultural insights. It simplifies content cre
The campaign has been created by Ogilvy India and directed by Shashanka Chaturvedi.
The campaign will air on TV in India throughout the upcoming five-Test series between Australia and India, which starts on November 22 in Perth.
Goyal’s tweet has raised several eyebrows on social media.
In addition, a pin code-mapped free dentist consultation is available.
Alia Bhatt, the global brand ambassador for L’Oréal Paris, makes her Paris Fashion Week debut at Le Défilé L’Oréal Paris on September 23, celebrating empowerment with the theme ‘Walk Your Wor
The ad features actor Arun Singh and influencers Agu Stanley Chiedozie and Juli Sharma, drawing inspiration from the widely celebrated horror-comedy flick Stree 2.
It is fresh, it is clean, and it gets the message across. But it is also very atypical of the ads we’ve come to expect of the dental care category.
Co-founder and CEO Palicha declared it on LinkedIn less than a week after Zepto launched an in-house ad platform for brands and sellers.
As part of the ongoing rebranding initiative, its new brand identity features the peacock, a symbol of prosperity, deeply rooted in Indian culture.
redBus has launched a groundbreaking Primo brand campaign leveraging generative AI to create over 300 hyper-customized ads for its top-rated bus operators. The campaign, available in 8 region
LinkedIn India has surpassed 100 million members, marking a milestone in reshaping B2B marketing. New research highlights video as the most influential content format, with 66% of Indian buye
Zepto introduces Jarvis, a state-of-the-art advertising platform designed to help brands and sellers boost visibility and sales through optimized, data-driven campaigns. With over 15 billion
A heartfelt Volvo ad spotlighting family values and EX90's safety features has captivated audiences, contrasting sharply with Jaguar's "Copy Nothing" campaign. Directed by Oscar-winning cinem
Freedom Cooking Oil’s ‘Courtroom’ campaign tackles oil adulteration, urging consumers to choose quality sunflower oil for better health
Through this collaboration, Airbnb aims to support the government’s vision to promote ‘Goa beyond beaches’ for domestic and international travellers.
The ad film is an AI reinterpretation of the brand’s iconic ‘Holidays are coming’ ad, originally launched in 1995, but the visuals have left fans visibly angered.
Britannia introduced the Pure Magic Choco Stars, a new chocolate cream cookie. Unlike traditional sandwich biscuits, Britannia Pure Magic Choco Stars features an innovative open-cream format,
Apple’s iPhone 16 series, featuring four models—iPhone 16, 16 Plus, 16 Pro, and 16 Pro Max—launched today across 60 countries, including India. Priced from ₹79,900, the series saw high demand
The 20-second TVC debuts during Bigg Boss 18 promos, inspiring creativity in everyday cooking
Zee Entertainment Enterprises Ltd. unveiled its marketing campaign for the third edition of the DP World ILT20, which will kick off on January 11, 2025. The TVC features Australian batting st
Dentsu India and PhonePe Ads have launched The Bharatiya Consumer: A Generational Study, a coffee table book exploring the evolving shopping behaviors of Indian consumers. Released on Novembe
ECE Elevators, a division of the Birla Group, has launched a captivating ad campaign featuring four short films that blend humor and storytelling to highlight the brand’s core offerings: smoo
The Local Talk has secured the advertising sales mandate for CricHeroes, a cricket-scoring app with over 32M users. This partnership provides brands with a unique opportunity to connect with
Vi recently announced a significant milestone as part of its latest Be Someone’s We campaign: the completion of its ambitious goal of 100 towers every hour as part of its ongoing network expa
Tata CLiQ Luxury has teamed up with Bollywood icon Farah Khan for a witty and engaging social media campaign promoting its Black Friday Sale, live until December 2, 2024. The campaign humorou
Kinder Joy, a confectionery brand from the house of Ferrero, is bringing the magic of Harry Potter home for the first time with the launch of an exclusive, limited-edition Harry Potter Funko
Additionally, the streaming platform has roped in Bhuvan Bam to leverage his trademark wit and add a ‘desi’ twist to the chaos of the Marvel Studio's action-packed film.
The Nippo Swooper is priced at Rs 80 for a refill and Rs 100 for a starter pack, available at retail outlets and e-commerce platforms across India.
Nutrela has appointed Bollywood actress and wellness advocate Shilpa Shetty as its new brand ambassador. Known for its high-quality soya products, Nutrela offers a variety of Soya Nuggets, ch
Tata Sampann, a brand from Tata Consumer Products Limited (TCPL), offers an array of products, including unpolished pulses, spices with natural native oils, high-fiber Gurjari variety Poha, p
For the first time, the brand’s ‘Tayyari Jeet Ki’ has cast a celebrity in its ad. Ogilvy's ECD Akshay Seth tells us why.