Good intentions, uneven execution: a preachy Tulsi Virani may not resonate with young parents who could break this generational cycle.
Chinese Wok, India’s largest homegrown Desi Chinese QSR, has launched its new campaign “Chinese Bole Toh, Chinese Wok” — a fun, relatable take on India’s love for Desi Chinese food. Through w
Wok Tok’s print ad toasts Maggi’s legacy—without saying the name—while pitching a healthier, sassier bowl for the calorie-counting, meme-loving youth.
Cricketing legends trade serious stares for smiles, showing that even commuting can have its moments of fun.
A grandfather’s memory of his late wife is overshadowed by the ad’s message.
BIG FM has joined hands with the Hockey India League (HIL) as its official radio partner for the 2024-25 season, starting December 28, 2024, in Rourkela and Ranchi. Featuring eight men’s team
Food & Beverage was the leading Sector with 23% share of ad volumes during Jan-Sep’24 and HUL was the leading advertiser during Jan-Sep’23-24.
The advertising and media industry in Trivandrum has come together to form the Advertising Club Trivandrum (ACT), a platform aimed at fostering collaboration, knowledge-sharing, and professio
Gulab Goodness, the premium vertical of Gulab Oils, launches Pourzy, a spill-free, mess-free oil dispenser redefining kitchen efficiency. Designed for precision, control, and sustainability,
Ajio’s ongoing sale clashes with Flipkart’s ‘End of Season Sale’ and Myntra’s ‘End of Reason Sale’.
Wakefit’s latest campaign features Prafull Billore, aka MBA Chaiwala, cleverly transforming his viral “panauti” (bad luck) narrative into a playful message about resilience and quality sleep.
Allen Career Institute is in advanced talks to acquire Unacademy for $800 million, a sharp drop from the edtech startup's $3.4 billion valuation in 2021. The deal, led by Bodhi Tree and Unaca
The launch is accompanied by a campaign featuring three films, each addressing the common struggles women face with traditional bras and panties.
Pankaj Tripathi goes from calm to “Dripathi” in Flipkart’s new Diwali campaign with Raj Shamani — a witty Gen Z mashup of humour, upgrades, and self-aware swag.
The biscuit brand celebrates India’s tea-time ritual with a new campaign and a catchy tune by Yashraj Mukhate.
Eno, Swiggy, Polycab, Safed, and Parle-G turned Durga Puja into a canvas for humour, gamification, inclusivity, and cultural storytelling to connect with audiences.
The new advertising campaign, set in an art gallery, positions the premium chocolate bar at the centre of a budding young romance, retaining the iconic “Kiss Me” jingle.
The campaign highlights how instinct drives people to family in tough times, urging them to act now and secure their loved ones financially.
In 2024, Amazon Alexa became an essential part of Indian households, answering questions and requests across categories like cricket, Bollywood, music, and daily life. Cricket fans relied on
Bollywood icon Jacqueline Fernandez has been named the new brand ambassador for KT Professional, a leader in premium hair care solutions. Celebrated for her elegance and commitment to self-ca
The campaign has been conceptualised and executed by FCB India, the agency worked with Call me Bae's creators to rewrite and add scenes.
Ormax Media’s latest report offers insights into India’s SVOD market, highlighting the growing influence of Connected TVs, with 36% of urban audiences using these devices and 66% engaging in
Perplexity, the AI-powered search engine, has expanded its Publishers’ Program, adding over a dozen partners, including Los Angeles Times, ADWEEK, and The Independent, alongside international
Kantar’s ‘India at Crossroads’ report outlines key trends shaping Indian marketing in 2025, focusing on socio-economic shifts, rural consumption growth, and the evolving aspirations of Gen Z
Zepto, the quick commerce pioneer, raised $350M from Indian investors, advancing its goal to become a fully Indian-owned entity and achieve profitability ahead of its anticipated IPO in 2025.
Solethreads, a homegrown leader in sneakers, flip-flops, and slides, has partnered with actress and youth icon Shruti Haasan as its brand ambassador. This collaboration reflects Solethreads’
The campaign was created by WPP Open X, led by Ogilvy with support from Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML, blending entertainment with storytelling to engage Gen Z au
OPPO India’s new Diwali campaign, “Tum Jagmagao”, featuring Ranbir Kapoor and Jitendra Kumar, celebrates the joy of rediscovering oneself during the festive season. Moving away from grandeur,
Through a playful ad campaign and relatable food moments, Coca-Cola crafts a marketing recipe that reinforces food + Coke as the perfect pair.
The brand refresh aims to deliver more contemporary, joyful, and connected experiences
Flipkart’s latest Big Billion Days campaign, “Kuch Bhi Ho Sakta Hai,” turns shopping into a magical experience. Conceptualised by Leo India, the star-studded film features Amitabh Bachchan, A
The campaign also features rapper Yung Raja and producer Sez on the Beat, highlighting boAt's Airdopes 800 HiDef and Nirvana Ion ANC Pro.
For many, the most creative group is WPP. But the new Omnicom and its litany of creative agencies may knock the British agency-holding network off its perch.
In a landmark collaboration, The Logical Indian joins hands with RVCJ Media Group to revolutionize India’s digital media landscape. This partnership, announced during the prestigious Millenni
PwC India’s Entertainment and Media Outlook 2024–28: India Perspective highlights India’s E&M sector poised for significant growth, with a projected CAGR of 8.3% to reach ₹3.65 lakh crore
The MTV Hustle controversy has sparked debates on censorship and creative freedom after YouTuber Rohan Cariappa accused MTV of taking down his critique videos. The issue arose when Rohan poin
CEF Group’s entry into the e-cycle market marks a transformative step in sustainable urban mobility. With models priced between Rs 20,000 and Rs 30,000, the e-cycles bridge the gap between af
Tourists in Goa and locals seem to be at odds with one another. We asked creative leaders whether a bit of advertising magic could help everyone relax or not.
The latest campaign titled 'Mujh Mein Hai Diwali' celebrates sisterhood, inner glow, and women’s self-worth through music, nostalgia, and emotion.
As Škoda marks 25 years in India, BBH reflects on a decade-long partnership that has evolved from creative briefs to integrated, collaborative campaigns.
The new campaign highlights festive togetherness and joy, while engaging consumers with QR code rewards, special gifts, and interactive digital activations.
Hindustan Unilever’s coffee brand relaunches its freeze-dried blend with a playful new campaign.
The campaign highlights how Ayurvedic ingredients like Mulethi, Honey, Tulsi, banapsha, ginger, can help one get fast and effective relief from cough and throat irritation.
The collection includes high-neck pullovers, faux suede jackets, and earthy-toned chinos.
Under the leadership of John Wren, CEO and Chairman of Omnicom, the world’s largest advertising holding company, the organization is redefining the future of advertising with a bold focus on
RBL Bank has appointed Gukesh Dommaraju, the youngest-ever contender for the World Chess Championship and the third youngest grandmaster to reach a 2700 rating, as its brand ambassador. This
Google and Wavemaker talk about retail media's weaknesses
The wedding season in India is a vibrant celebration of traditions, love, and joy, but it also comes with nosy relatives, unsolicited advice, and playful taunts. boAt’s witty new campaign, "M
The FMCG giant just revealed its premiumisation plans for India in some key categories, including premium hair care, body wash, and more. Experts say D2C brands should worry.
Wakefit’s #Gaddagiri campaign humorously satirizes Zomato’s Chief of Staff job listing, where applicants were required to pay ₹20 lakh upfront. The campaign highlights how poor decision-makin