Yardley London has expanded its presence in India with the launch of Floralis, a premium home and car fragrance range under Wipro Consumer Care & Lighting.
The new Floralis portfolio includes air freshener sprays and air pockets, inspired by Yardley's signature fragrances such as English Lavender and English Rose. With this launch, the brand extends its fragrance expertise beyond personal care into the home and car care segment.
According to Manish Vyas, Business Head – Yardley & Enchanteur (India), the launch reflects the brand's commitment to offering fragrance-led lifestyle experiences while evolving to meet changing consumer preferences.
The Floralis range is available through retail outlets and e-commerce platforms. The 180 ml air freshener sprays are priced at ₹169, while the 10 g Air Pockets are priced at ₹70.
The company also plans to expand the Floralis portfolio with additional offerings, including car perfumes and automatic fragrance dispensers, strengthening its presence in India's growing premium air care market.
Comments (0)
No comments yet. Be the first to comment.