Actor and content creator Bhuvan Bam has launched Sarkar, a premium fragrance brand co-founded with Neel Gogia, Rohit Raj, and Jag Chima.
Developed over nearly three years, the brand enters the market with four unisex fragrances—Orion, Noble, Throne, and Regal. The perfumes are priced between ₹1,000 and ₹2,000 and feature formulations developed in France and Spain.
The collection includes parfum-strength fragrances with a 25% oil concentration and is available through the brand's official website, Amazon, and Flipkart.
According to the founders, Sarkar has been created with a focus on premium quality, craftsmanship, and long-term brand building. The fragrances have been designed to offer distinct scent profiles while maintaining a cohesive identity across the collection.
With this launch, Bhuvan Bam expands his presence beyond digital entertainment into the lifestyle and personal care segment, joining a growing list of creators building consumer-focused brands.
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