Ultra Play OTT Gives Job Interviews a Filmy Twist

Ultra Play OTT has launched a new digital campaign titled “An Interview Gone Filmy,” turning a regular job interview into a Bollywood-inspired spoof packed with iconic movie references. Released on International HR Day, the campaign creatively showcases workplace stress, burnout, long working hours, and office culture through the lens of Hindi cinema.

The ad features a candidate answering interview questions entirely with Bollywood film titles such as R Rajkumar, Tezaab, Banarasi Babu, Kaali Charan, Narsimha, Virasat, Namak Haraam, Apna Sapna Money Money, Betaab, and Ghajini. Through humour and relatable office situations, the campaign highlights how deeply Bollywood dialogues and film culture are woven into everyday conversations.

Conceptualised in-house, the campaign is an extension of Ultra Play OTT’s #HarPalFilmy positioning, reinforcing cinema as more than entertainment — but a cultural language people naturally connect with.

Sushilkumar Agrawal, founder & CEO of Ultra Media & Entertainment Group, shared that the campaign captures the instinctive relationship people have with Bollywood, even during unexpected moments like interviews. Brinda Agrawal, CMO of the group, added that the campaign aims to provide a light-hearted and relatable take on modern work-life pressure while reminding audiences of cinema’s comforting and humorous presence.

The campaign will roll out across digital and social media platforms through workplace-focused content formats.