Charli XCX joins Nothing for global headphone push

has officially joined Nothing as its first global brand ambassador and shareholder. The London-shot campaign, “NOTHING (CHARLI XCX),” directed by filmmaker Aidan Zamiri, promotes the new Nothing Headphone (a) while spotlighting its 135-hour battery life.

The collaboration reflects Nothing’s creative-first brand philosophy, with co-founder Carl Pei emphasizing the company’s focus on bold cultural partnerships. Charli XCX joins a growing list of collaborators and shareholders including The Weeknd, Casey Neistat, and Swedish House Mafia.