Maaza Marks 50 Years of Mango Memories in India

Coca-Cola India celebrates 50 years of Maaza, a brand that has become synonymous with mango nostalgia and Indian summers. Since 1976, Maaza has built a deep emotional connection with consumers through iconic campaigns, family moments, and authentic mango experiences. The brand also highlighted Project Unnati, supporting sustainable mango farming practices across India. As Maaza enters a new era, it continues to strengthen its legacy through culturally rooted storytelling and mango-filled memories.

Known for memorable campaigns like “Taaza Mango, Maaza Mango” and “Maaza Ho Jaaye,” the brand has consistently positioned itself around the authentic joy of mangoes and emotional storytelling. Coca-Cola India highlighted how Maaza has remained relevant across generations by staying true to its core identity — delivering the rich, indulgent taste of mangoes while creating lasting memories for consumers.

Speaking on the milestone, Sunainika Singh, senior director, marketing - nutrition, Coca-Cola India and Southwest Asia, shared that Maaza’s strength lies in the trust and emotional connection it has built with Indian consumers over the past five decades. The company also emphasised its sustainability initiative, Project Unnati, which supports mango farmers through modern agricultural practices such as drip irrigation and ultra-high-density plantations to improve productivity and long-term sustainability.

Adding to the celebration, Ogilvy India’s chief creative officer Sukesh Nayak noted that Maaza represents more than a beverage — it symbolises the feeling and joy associated with mangoes for millions of Indians. As the brand enters its next phase, Coca-Cola India aims to continue strengthening Maaza’s cultural relevance through nostalgia-led storytelling, innovation, and deeper consumer engagement.