Pulse Candy Celebrates Everyday Heroes with ‘Pulse of Moving

DS Group’s Pulse Candy has launched the sixth edition of its World Compliment Day campaign, titled ‘Pulse of Moving India’, running from February 27 to March 3, 2026. The initiative aims to recognise and appreciate gig workers and essential service providers who contribute tirelessly to everyday life, often without public recognition.

This year’s campaign shines a spotlight on delivery executives, transit workers, and other service professionals who play a vital role in supporting India’s rapidly growing gig economy. To amplify the initiative, Pulse Candy has partnered with leading platforms including Zepto, Swiggy, Rapido, and Myntra.

Arvind Kumar, Senior General Manager – Marketing, Confectionery, DS Group, shared that the campaign is designed to encourage people, especially the younger generation, to acknowledge and appreciate the individuals who help keep daily life running smoothly.

The campaign is being promoted through a combination of outdoor advertising, digital activations, and social media engagement, featuring localized gratitude-driven messaging across different regions.

With this initiative, Pulse Candy continues to strengthen its connection with culturally relevant conversations while promoting appreciation and positivity in society.