GIVA Launches ‘Men Want Gifts Too’ Campaign

GIVA has launched its latest campaign, “Men Want Gifts Too,” a cultural initiative aimed at bringing men into the centre of gifting conversations. The campaign is led by Bollywood actor Aditya Roy Kapoor, who becomes the face of GIVA’s Men Silver collection.

The campaign began with a social media question: #ChahiyeKyaLadkonko? The response quickly gained traction as men and their loved ones shared their thoughts on wanting to feel seen, appreciated, and gifted. Building on this response, GIVA transformed the conversation into a larger movement around men’s gifting culture.

The campaign film features Aditya Roy Kapoor casually speaking to his girlfriend about how other men are receiving thoughtful gifts from their partners. The moment takes a warm turn when she surprises him with a piece from GIVA’s Men Silver collection. The film combines humour, relatability, and emotional storytelling to connect with audiences.

Speaking about the campaign, Ishendra Agarwal, Founder of GIVA, said the brand has always believed jewellery is meant for everyone. He added that men have often remained outside mainstream gifting culture despite wanting appreciation and thoughtful gestures. According to him, the campaign is intended to celebrate modern men and encourage gifting beyond conventional norms.

GIVA’s Men Silver collection includes chains, rings, bracelets, and kada designed for the modern Indian man. Crafted in 925 sterling silver, the collection focuses on understated and versatile designs suitable for everyday wear and meaningful gifting occasions.

The collection starts at ₹799 and is available through GIVA’s website and retail stores across India.