As part of the ongoing rebranding initiative, its new brand identity features the peacock, a symbol of prosperity, deeply rooted in Indian culture.
redBus has launched a groundbreaking Primo brand campaign leveraging generative AI to create over 300 hyper-customized ads for its top-rated bus operators. The campaign, available in 8 region
LinkedIn India has surpassed 100 million members, marking a milestone in reshaping B2B marketing. New research highlights video as the most influential content format, with 66% of Indian buye
Dentsu India and PhonePe Ads have launched The Bharatiya Consumer: A Generational Study, a coffee table book exploring the evolving shopping behaviors of Indian consumers. Released on Novembe
ECE Elevators, a division of the Birla Group, has launched a captivating ad campaign featuring four short films that blend humor and storytelling to highlight the brand’s core offerings: smoo
The Local Talk has secured the advertising sales mandate for CricHeroes, a cricket-scoring app with over 32M users. This partnership provides brands with a unique opportunity to connect with
India's e-commerce landscape is witnessing a revolutionary shift with quick-commerce emerging as a game-changer. Brands like Zepto, Blinkit, Swiggy Instamart, and BigBasket are redefining onl
The mandate includes social media strategy, content creation, performance marketing, and customer engagement initiatives.
Plum, the science-first, vegan beauty brand established in 2014, has launched its new Niacinamide range through the engaging and quirky ‘Chemistry That’s Just Bright’ campaign.
Sebamed, the German skincare brand marketed by USV Pvt. Ltd – a unveils its new campaign, ‘Project Skin Deep.’
CANTABIL Retail India Ltd, the apparel manufacturer and retailer recently launched its Autumn-Winter 2024 line up offering a fresh approach to winter clothing for families. The brand has also
The Brand Endorser 2024 Report by Hansa Research highlights the unmatched popularity of cricket legends Virat Kohli, MS Dhoni, and Sachin Tendulkar, who top the rankings among 400 evaluated c