The MTV Hustle controversy has sparked debates on censorship and creative freedom after YouTuber Rohan Cariappa accused MTV of taking down his critique videos. The issue arose when Rohan poin
CEF Group’s entry into the e-cycle market marks a transformative step in sustainable urban mobility. With models priced between Rs 20,000 and Rs 30,000, the e-cycles bridge the gap between af
Tourists in Goa and locals seem to be at odds with one another. We asked creative leaders whether a bit of advertising magic could help everyone relax or not.
The wedding season in India is a vibrant celebration of traditions, love, and joy, but it also comes with nosy relatives, unsolicited advice, and playful taunts. boAt’s witty new campaign, "M
The FMCG giant just revealed its premiumisation plans for India in some key categories, including premium hair care, body wash, and more. Experts say D2C brands should worry.
Wakefit’s #Gaddagiri campaign humorously satirizes Zomato’s Chief of Staff job listing, where applicants were required to pay ₹20 lakh upfront. The campaign highlights how poor decision-makin
Wakefit’s latest campaign features Prafull Billore, aka MBA Chaiwala, cleverly transforming his viral “panauti” (bad luck) narrative into a playful message about resilience and quality sleep.
Allen Career Institute is in advanced talks to acquire Unacademy for $800 million, a sharp drop from the edtech startup's $3.4 billion valuation in 2021. The deal, led by Bodhi Tree and Unaca
The launch is accompanied by a campaign featuring three films, each addressing the common struggles women face with traditional bras and panties.
Kantar’s ‘India at Crossroads’ report outlines key trends shaping Indian marketing in 2025, focusing on socio-economic shifts, rural consumption growth, and the evolving aspirations of Gen Z
Zepto, the quick commerce pioneer, raised $350M from Indian investors, advancing its goal to become a fully Indian-owned entity and achieve profitability ahead of its anticipated IPO in 2025.
Solethreads, a homegrown leader in sneakers, flip-flops, and slides, has partnered with actress and youth icon Shruti Haasan as its brand ambassador. This collaboration reflects Solethreads’