For many, the most creative group is WPP. But the new Omnicom and its litany of creative agencies may knock the British agency-holding network off its perch.
In a landmark collaboration, The Logical Indian joins hands with RVCJ Media Group to revolutionize India’s digital media landscape. This partnership, announced during the prestigious Millenni
PwC India’s Entertainment and Media Outlook 2024–28: India Perspective highlights India’s E&M sector poised for significant growth, with a projected CAGR of 8.3% to reach ₹3.65 lakh crore
Under the leadership of John Wren, CEO and Chairman of Omnicom, the world’s largest advertising holding company, the organization is redefining the future of advertising with a bold focus on
RBL Bank has appointed Gukesh Dommaraju, the youngest-ever contender for the World Chess Championship and the third youngest grandmaster to reach a 2700 rating, as its brand ambassador. This
Google and Wavemaker talk about retail media's weaknesses
The advertising and media industry in Trivandrum has come together to form the Advertising Club Trivandrum (ACT), a platform aimed at fostering collaboration, knowledge-sharing, and professio
Gulab Goodness, the premium vertical of Gulab Oils, launches Pourzy, a spill-free, mess-free oil dispenser redefining kitchen efficiency. Designed for precision, control, and sustainability,
Ajio’s ongoing sale clashes with Flipkart’s ‘End of Season Sale’ and Myntra’s ‘End of Reason Sale’.
The campaign has been conceptualised and executed by FCB India, the agency worked with Call me Bae's creators to rewrite and add scenes.
Ormax Media’s latest report offers insights into India’s SVOD market, highlighting the growing influence of Connected TVs, with 36% of urban audiences using these devices and 66% engaging in
Perplexity, the AI-powered search engine, has expanded its Publishers’ Program, adding over a dozen partners, including Los Angeles Times, ADWEEK, and The Independent, alongside international