Parle has retained its position as India’s Most Chosen In-Home FMCG Brand for the 14th consecutive year, according to the Brand Footprint India 2026 report by Worldpanel by Numerator.
Indian households chose Parle products 8.5 billion times in 2025, translating to around 23 million choices every day and more than 250 choices every second.
The report measures brand preference through Consumer Reach Points (CRPs), which factor in the number of households buying a brand, its household penetration and purchase frequency.
With 8.5 billion CRPs, Parle recorded the highest score among FMCG brands in India. The report also noted that the figure exceeds the global CRPs recorded by some of the world's most chosen FMCG brands across the markets covered by the study.
Mayank Shah, chief marketing officer, Parle Products, said the recognition reflects the trust consumers have placed in the brand over generations. He attributed the brand's continued reach to product quality, value, extensive distribution and pricing, along with its ability to evolve with changing consumer preferences.
Parle Products' portfolio includes Parle-G, Monaco and Melody, among others. According to the company, it operates more than 130 manufacturing units, has over 7,000 distributors and reaches approximately 75 lakh retail outlets.
The Brand Footprint report has been published in India since 2013 and uses CRPs to track how frequently households choose FMCG brands based on reach and purchase frequency.
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