Dentsu Creative Isobar Wins Canon India’s Digital Mandate

Dentsu Creative Isobar has secured the digital and e-commerce mandate for Canon India’s Imaging Consumer Business (ICB). The account will be managed by the agency’s teams in Mumbai and Gurgaon.

Under the new mandate, Dentsu Creative Isobar will oversee Canon India’s digital and e-commerce strategy, bringing together capabilities across media, data, consumer insights and digital retail. The partnership will focus on improving consumer journeys, strengthening conversions and identifying new growth opportunities across digital and retail touchpoints.

With consumer behaviour and expectations continuing to evolve, the collaboration aims to create more connected and relevant experiences throughout the purchase journey. By combining audience intelligence with commerce capabilities, the agency will work towards strengthening Canon India’s visibility, consideration and overall business impact.

The partnership will bring together creativity, technology, media, data and commerce to develop integrated initiatives for modern consumers. The focus will be on strengthening Canon India’s position in the imaging category while creating deeper consumer engagement across digital platforms.

Commenting on the partnership, Vishesh Magoo, Assistant Director & Head of Camera Business Unit, Canon India, said the collaboration has been encouraging so far and that the company looks forward to building on the momentum through impactful campaigns, category growth and meaningful consumer experiences.

Sahil Shah, CEO, Dentsu Creative Isobar, said the agency is looking forward to expanding its relationship with Canon India and supporting the brand’s growth through a more integrated approach to media and commerce. He highlighted the importance of connecting creativity, data and commerce as consumer journeys become increasingly interconnected.

Shanu Jain, Managing Partner, Dentsu Creative Isobar, added that the expanded mandate reflects the trust built between the two organisations. She noted that the agency will focus on creating seamless experiences across discovery, consideration and purchase by integrating its capabilities in media, data and commerce.

The collaboration is expected to help Canon India strengthen consumer engagement, accelerate growth and explore new opportunities across digital and e-commerce channels.