Gulab Goodness, the premium vertical of Gulab Oils, launches Pourzy, a spill-free, mess-free oil dispenser redefining kitchen efficiency. Designed for precision, control, and sustainability,
Ajio’s ongoing sale clashes with Flipkart’s ‘End of Season Sale’ and Myntra’s ‘End of Reason Sale’.
Wakefit’s latest campaign features Prafull Billore, aka MBA Chaiwala, cleverly transforming his viral “panauti” (bad luck) narrative into a playful message about resilience and quality sleep.
Ormax Media’s latest report offers insights into India’s SVOD market, highlighting the growing influence of Connected TVs, with 36% of urban audiences using these devices and 66% engaging in
Perplexity, the AI-powered search engine, has expanded its Publishers’ Program, adding over a dozen partners, including Los Angeles Times, ADWEEK, and The Independent, alongside international
Kantar’s ‘India at Crossroads’ report outlines key trends shaping Indian marketing in 2025, focusing on socio-economic shifts, rural consumption growth, and the evolving aspirations of Gen Z
PwC India’s Entertainment and Media Outlook 2024–28: India Perspective highlights India’s E&M sector poised for significant growth, with a projected CAGR of 8.3% to reach ₹3.65 lakh crore
The MTV Hustle controversy has sparked debates on censorship and creative freedom after YouTuber Rohan Cariappa accused MTV of taking down his critique videos. The issue arose when Rohan poin
CEF Group’s entry into the e-cycle market marks a transformative step in sustainable urban mobility. With models priced between Rs 20,000 and Rs 30,000, the e-cycles bridge the gap between af
Google and Wavemaker talk about retail media's weaknesses
The wedding season in India is a vibrant celebration of traditions, love, and joy, but it also comes with nosy relatives, unsolicited advice, and playful taunts. boAt’s witty new campaign, "M
The FMCG giant just revealed its premiumisation plans for India in some key categories, including premium hair care, body wash, and more. Experts say D2C brands should worry.