Tata Play has partnered with Spotify to offer eligible subscribers four months of complimentary Spotify Premium Standard.
The offer will be available to Tata Play Binge subscribers from August 17, followed by a rollout on the Tata Play Mobile App. The promotion is open to subscribers who are new to Spotify Premium.
Spotify Premium Standard provides users with an ad-free listening experience, audio quality of up to 320kbps, offline access to music and playlists, unlimited skips, and access to more than 100 million songs and seven million podcast titles.
Eligible subscribers can redeem the offer using a promotional code available through Tata Play's platforms. Once activated, the Spotify Premium subscription can be accessed across compatible devices.
Pallavi Puri, chief commercial and content officer, Tata Play, said the partnership brings together Tata Play's household reach and Spotify's audio platform to offer consumers greater value and a more personalised entertainment experience.
Rami Jamal, partnerships head, Spotify, South Asia, Middle East and Africa, said the collaboration will bring Spotify Premium to Tata Play's entertainment-focused subscriber base, giving users access to music without ads or interruptions.
The partnership further expands Tata Play's entertainment ecosystem, which already includes television and OTT aggregation services.
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