Canva Partners with OTIS as Exclusive Global Music Provider

In a major move that strengthens its creative identity, Canva has named OTIS as its exclusive global music and sound partner—formalising a collaboration that has been evolving since 2023.

Over the last two years, OTIS has played a pivotal role in shaping Canva’s sonic identity, producing music for five major brand campaigns and several high-impact live events. This renewed partnership elevates OTIS from a creative collaborator to the brand’s official, long-term sound and music provider.

Bringing Emotion to the Canva Experience

“Music brings the emotion and energy that makes campaigns memorable, and OTIS does this brilliantly. With this partnership, people won’t just see our brand — they’ll feel it,” said Cat Van Der Werff, Executive Creative Director at Canva.

By weaving sound into its visual storytelling, Canva is deepening its global brand presence, ensuring that its identity resonates not just through imagery but through emotion-driven audio.

A Partnership Built on Trust & Creative Alignment

The first project under the renewed agreement is Put Imagination To Work, a campaign celebrating everyday work heroes who use creativity to elevate their roles. Each story is paired with its own custom-composed soundtrack, reflecting the spark of imagination that Canva enables.

OTIS Executive Producer Camille Yaptinchay shared:
“We’re truly grateful to have built such a meaningful relationship with the talented teams at Canva. It’s a dream to work with clients who value music and sound as vital to their brand.”

Strengthening Canva’s Global Identity

By selecting OTIS as its sole music partner across campaigns, events, and brand touchpoints, Canva is taking a strategic step toward unifying its global presence — one where visuals and sound work hand-in-hand to deliver deeper audience engagement.

This partnership marks a new phase where music becomes core to the Canva experience, amplifying the brand’s storytelling across markets worldwide.