29 posts
SOCIAL transforms a quiet July into a vibrant celebration with Mela Mexicana.
Pop’s debut campaign uses humour to position rewards as the key reason to choose its UPI app.
Red Bull turns cricket into high-energy entertainment through bold, creator-led experiences.
Zomato turns repetition into a creative device for its Healthy Subscriptions campaign.
Centerfruit revives its iconic platform with a wedding-set comedy that blends nostalgia, humor, and fruity indulgence.
How HUL used affordability, rural reach, and health messaging to make Lifebuoy a trusted hygiene brand.
India’s beverage industry is grappling with an aluminium can shortage just as summer demand peaks, exposing supply chain gaps, regulatory challenges, and the urgent need for domestic capacity
Why Amul’s Leadership Reinforces That Great Marketing Begins at the Top 💡 When you think of iconic Indian brands, Amul stands in a league of its own. It’s more than just butter. It’s tr
A sponsor mix-up became comedy gold as Flipkart Minutes embraced the joke on India's Got Latent.
Publicis Groupe brings Influential to India, using data and AI to make influencer marketing smarter and measurable.
Somewhere between minimalism and luxury, premium brands started looking like copies of one another.
Can a Samosa Sell Health Insurance? Star Health Says Yes
Vi’s latest campaign questions whether premium connectivity should be reserved for a select few or available to everyone
Spotify’s Culture Next Report shows brands can engage Indian GenZ by backing live music and mixing global-local cultural
Oreo’s planned launch of Zero Sugar Chocolate Sandwich Cookies in January 2026 signals a bold pivot into the health and wellness space, sparking both applause and backlash as the iconic brand
Amul celebrates sponsoring both FIFA World Cup finalists with a bold global campaign.
Brands are no longer just posting on Instagram—they're joining conversations. Discover how witty comments, social listen
The future of marketing belongs to brands that stay consistently relevant, not those that simply post more content.
Polaroid promotes real-world experiences over AI, inspiring people to unplug and capture authentic moments that matter.
boAt launches Slazer trimmers with a viral campaign, targeting India's fast-growing grooming market.
GCPL eyes rapid expansion through emerging brands like Aer, Fab and Muuchstac by FY30.
While AI makes marketing faster, smarter and more efficient, it can’t replace human emotion, cultural insight and storytelling. The most successful campaigns will combine AI’s scale with huma
Fibe’s AI-led campaign shows how timely credit helps people achieve bigger dreams.
Quick commerce is helping brands test products, gather insights, and scale smarter.
Lloyds Realty unveils a refreshed brand identity to strengthen its premium positioning and future growth vision.
The ‘Only For Everyone’ campaign aims to make gourmet dining more accessible while retaining its premium appeal.
OREO teams up with BTS for a global limited-edition cookie inspired by Korean flavours, fandom culture, and pop music.
“Respect the young” — is a strong reflection of how brands are evolving with changing consumer dynamics.
Festive marketing in India has evolved from grand glittering campaigns to purpose-driven storytelling rooted in authenticity, emotion, and real consumer connections. Brands today are focusing