The fashion platform has launched a new summer campaign for its rapid delivery service, M-Now, titled Vacation Mode Karo On, and it is built entirely around the very relatable panic of realising you have nothing to wear the night before a trip.
The campaign films lean hard into the chaos: friends arguing over destinations, last-minute outfit changes, and the classic pre-holiday wardrobe spiral. The pitch is simple. Instead of planning ahead, just open M-Now and get it delivered in 30 minutes.
Abhishek Gour, Senior Director, Marketing, Myntra, said, "Travel season is an important occasion where fashion and beauty needs often emerge at the last minute. With M-Now, we are solving for this 'I want it now' need."
To bring the idea to life, Myntra tapped some of India's sharpest comedic voices: Biswa Kalyan Rath, Prashasti Singh, Gursimran Khamba, Aaditya Kulshreshth, Ashish Solanki, and Urooj Ashfaq. The casting was no accident. Creative agency Braindad, led by Vishal Dayama and Devarsh Thaker, wanted talent who could make fashion feel unscripted and funny without losing the brand message.
Anshul Nagpal and Swati Kapoor of Toaster INSEA, who handled the creative direction, said Biswa and Prashasti were a deliberate choice for their natural chemistry and the novelty of seeing them in a fashion campaign for the very first time.
One film has Biswa frantically seeking packing advice before a boys' trip. Another follows a group that cannot stop changing outfits long enough to agree on whether they are going to Ooty or Goa. Both feel less like ads and more like a group chat brought to life.
On the ground, M-Now is live across Mumbai, Bengaluru, Delhi, Kolkata, and Hyderabad, with access to over one lakh SKUs across more than 1,000 brands. This summer, the platform is seeing a spike in demand for co-ord sets, linen shirts, sneakers, beachwear, luggage, and beauty products. Essentially, everything you forgot to pack.
Watch Video
Comments (0)
No comments yet. Be the first to comment.