Mia by Tanishq has expanded its Big Bling Fest campaign with an innovative outdoor activation called 'Bling on Wheels' across Delhi NCR. In collaboration with Platinum Outdoor, the jewellery brand introduced a fleet of uniquely branded promotional vehicles, transforming city roads into a moving brand experience.
The three-day activation covered key locations, including South Delhi, Gurugram, Noida, North Delhi, and West Delhi, capturing attention with what the brand describes as India's first studded promotional car. Designed to take the festive shopping experience beyond retail outlets, the campaign aimed to create stronger connections with consumers through high-visibility outdoor engagement.
Running from July 16 to August 2, the Big Bling Fest offers attractive deals, including up to 100% off on diamond jewellery making charges and up to 30% off on silver jewellery, with gifting options starting at ₹4,999.
To boost customer participation, the campaign also featured interactive activities such as 'Spot the Bling Car & Win,' 'Bling-O-Lingo,' and 'Questions on Blingini,' complemented by influencer-led digital content that extended the campaign's reach online.
With this unique blend of outdoor advertising, experiential marketing, and digital engagement, Mia by Tanishq continues to strengthen its appeal among young consumers while creating memorable brand experiences that go beyond traditional retail promotions.
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