Godrej Consumer Products (GCPL) has stepped up its advertising and publicity investments as the FMCG major began FY27 with strong growth across its business.
The company increased its advertising and publicity expenditure by 13% year-on-year during the first quarter of FY27, taking the total spend to Rs 305.82 crore for the quarter ended June 30, 2026. The figure stood at Rs 271.83 crore during the same period last year and increased from Rs 274.25 crore in the March 2026 quarter.
The higher investment in advertising comes alongside a strong financial performance, with GCPL reporting double-digit growth in revenue, EBITDA and net profit.
Revenue Climbs 19%
GCPL's consolidated revenue from operations increased 19% year-on-year to Rs 4,225.47 crore during Q1 FY27.
The company recorded 9% underlying volume growth, indicating that the revenue expansion was supported by healthy demand rather than pricing alone.
Consolidated EBITDA rose 14% year-on-year, while net profit increased 11% to Rs 504.52 crore.
GCPL said growth remained broad-based across its businesses and geographies.
India and International Markets Deliver Growth
The company's India business recorded 12% growth in standalone sales, supported by 7% underlying volume growth.
International operations also contributed strongly to the quarter's performance. The Indonesia business grew 15%, while the company's Africa, USA and Middle East (GAUM) business reported a significant 47% year-on-year increase.
GCPL attributed the overall performance to sustained momentum across categories and markets.
Brands Continue to Drive Momentum
GCPL's key growth-focused brands, described by the company as its "speed boats," continued to perform well during the quarter.
Godrej Fab, GK Incense Sticks and Godrej Aer remained strong performers, while newer categories including toilet cleaners, body wash and face wash gained consumer traction.
The company is also expanding its portfolio. During the quarter, GCPL announced its entry into the liquid dishwash segment with the launch of Godrej Rizz, adding another category to its FMCG offering.
Media Investment Doubles in Africa
The company's international growth was particularly notable in its GAUM business.
GCPL said it doubled media investment behind its FMCG portfolio in the region, while its Hair Fashion business continued to perform strongly across markets.
The company also expanded its Air Fresheners business across the GAUM region. Meanwhile, an initial pilot for Incense Sticks in Nigeria received positive feedback from consumers, according to GCPL.
Commodity Costs Remain a Challenge
Despite the strong performance, GCPL noted that the operating environment remained challenging during the quarter.
Elevated input costs, particularly during the early months of the quarter, put pressure on margins. Geopolitical developments also contributed to volatility in crude oil and other commodity prices.
Despite these challenges, the company said its underlying volume-led momentum improved sequentially, supported by strong brands, resilient categories and execution.
Positive Outlook for FY27
GCPL remains optimistic about its growth trajectory for the remainder of FY27.
The company expects easing input costs, continued business momentum and a growing innovation pipeline to support performance in the coming quarters.
The increase in advertising investment also highlights the company's continued focus on strengthening its brands and expanding consumer engagement across both established and emerging categories.
With revenue growth accelerating, international markets performing strongly and increased media investment supporting key brands, GCPL's Q1 performance sets an encouraging tone for the rest of FY27.
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