AbhiBus Renews Mahesh Babu as Brand Ambassador for a Decade of Trust and Innovation

AbhiBus, the bus ticketing platform under ixigo's travel ecosystem, has officially renewed its long-standing partnership with superstar Mahesh Babu, marking an impressive 10 consecutive years of association. The milestone reflects one of the most enduring celebrity-brand collaborations in India's travel technology sector.

The partnership, which began in 2016, has played a significant role in strengthening AbhiBus' brand identity while connecting with millions of travelers across the country. Over the years, Mahesh Babu has featured in several impactful campaigns that showcased the platform's commitment to making bus travel more convenient, transparent, and reliable.

Throughout the decade, AbhiBus has consistently introduced technology-driven features aimed at enhancing the customer experience. These include innovations such as live bus tracking, roadside travel assistance, real-time seat availability, the Abhi Assured service, and the Filter New Bus feature, all designed to simplify journey planning for passengers.

Commenting on the milestone, Rohit Sharma, Chief Operating Officer of AbhiBus, described the partnership as much more than a typical endorsement. He highlighted that Mahesh Babu has been an integral part of the company's growth journey, helping build trust among customers while supporting AbhiBus' evolution into one of India's leading online bus booking platforms.

Today, AbhiBus offers access to more than 6 lakh bus routes, partners with over 6,200 private bus operators, and integrates services from multiple State Road Transport Corporations (RTCs), making it one of the country's largest bus travel networks.

As the company continues to invest in smarter technology and customer-centric innovations, renewing Mahesh Babu as its brand ambassador reinforces AbhiBus' focus on reliability, convenience, and seamless travel experiences. The decade-long collaboration also demonstrates how consistent brand partnerships can strengthen customer loyalty and create lasting brand recall in a highly competitive market.

With this renewed association, AbhiBus is set to continue its mission of redefining bus travel in India through innovation, trust, and digital convenience while leveraging Mahesh Babu's strong connect with audiences across the country.