With the cricketor as brand ambassador, Ikeda (Finkeda) aims to strengthen its brand and expand into Tier 2, Tier 3, and Tier 4 cities.
This two-way consumer engagement approach is seeing remarkable changes with the advent of new tech. Industry experts say its place within the customer experience (CX) ecosystem is unexpendabl
Warner Bros. Discovery Advertising Sales announced that it is transforming the streaming ad experience with two innovative solutions on Max: Shop with Max and Moments.
In partnership with NGOs, FlexForward collects post-campaign flexes and repurposes them into eco-friendly utility items, including rain tarps, tote bags, and women's utility pouches.
Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products, has joined the buzzworthy trend sparked by the Zepto-
HUL shareholders will get shares in the new entity, proportionate with their existing holdings, said a news report
One Health Assist, the preventive healthcare eco-system has launched a new campaign, urging netizens to inculcate the habit of tracking their health because ‘prevention is always better than
The Hockey India League 2024-25 returns with a bang after seven years, launching the “Hockey Ka Jashn” campaign. With a thrilling Jashn Tour across Indian cities, the campaign celebrates Indi
The McCripsy is not an entry-level item, but it was introduced when urban denizens are tightening the wallet.
The refreshed brand identity introduces a purple colour while retaining the cursive logo, reminiscent of the founder Pirojsha Godrej’s signature.
UST, the digital transformation solutions company, has signed a memorandum of understanding (MOU) with Western Sydney University (WSU), a university in Australia, to collaborate on advancing
Tata CLiQ rebrands as Tata CLiQ Fashion, launching a fresh logo, manifesto, and upgraded digital experience to focus on fashion and lifestyle categories