In today’s polarized world, cultural representation in advertising has become a creative tightrope. From Deepika Padukone’s Visit Abu Dhabi ad to brand campaigns rooted in tradition, even res
Good intentions, uneven execution: a preachy Tulsi Virani may not resonate with young parents who could break this generational cycle.
Chinese Wok, India’s largest homegrown Desi Chinese QSR, has launched its new campaign “Chinese Bole Toh, Chinese Wok” — a fun, relatable take on India’s love for Desi Chinese food. Through w
After online campaign with Yashraj Mukhate, the brand taps India’s love for convenience through a minimalist print ad.
Pankaj Tripathi goes from calm to “Dripathi” in Flipkart’s new Diwali campaign with Raj Shamani — a witty Gen Z mashup of humour, upgrades, and self-aware swag.
The biscuit brand celebrates India’s tea-time ritual with a new campaign and a catchy tune by Yashraj Mukhate.
In 2025, Ogilvy East continued its mission of turning Durga Puja brand campaigns from noise into culture. Through standout work for Coca-Cola, Eveready Ultima, Asian Paints, Nestlé Nangrow, a
The campaign was created by WPP Open X, led by Ogilvy with support from Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive, and VML, blending entertainment with storytelling to engage Gen Z au
OPPO India’s new Diwali campaign, “Tum Jagmagao”, featuring Ranbir Kapoor and Jitendra Kumar, celebrates the joy of rediscovering oneself during the festive season. Moving away from grandeur,
The campaign titled 'Aap Diwali manate hai, Hum Diwali banate hain!', blends tradition and modern flavors in its 2025 festive sweets and gifting collection.
The latest campaign titled 'Mujh Mein Hai Diwali' celebrates sisterhood, inner glow, and women’s self-worth through music, nostalgia, and emotion.
As Škoda marks 25 years in India, BBH reflects on a decade-long partnership that has evolved from creative briefs to integrated, collaborative campaigns.