8 posts
Brand turns user participation into a live Mumbai installation blending digital engagement and real-world impact
In a world where attention is scarce, Lay’s stands out by turning consumers into co-creators. Through experiential marke
Plum BodyLovin' & Myntra Beauty roll out a 15-day experiential bus tour across Mumbai with fragrance and fun.
An in-depth look at how Lay’s uses experiential and participatory marketing to transform everyday snacking into engaging, culture-driven consumer experiences.
Instamart’s quirky ‘Aam’bulance activation turns Mumbai’s love for mangoes into a viral summer marketing moment.
Tata Consumer Products Limited is redefining outdoor advertising in India by blending cutting-edge technology with deep cultural storytelling. Through immersive, large-format installations ac
Hyundai Motor India Limited lights up Worli Sea Link for its International Cricket Council partnership.
As 2025 wraps up, marketing leaves us with powerful lessons on trust, culture, experiences, and authenticity. A look at what truly mattered this year and what brands must carry forward into 2