Pizza Hut Turns Up the Heat With Its Triple Spice Range

Pizza Hut India is turning up the heat with its new Triple Spice Range, bringing three layers of spice across the sauce, toppings and a Bhoot Jolokia chilli crust.

The range features four global-inspired flavours  American Nashville, Mexican Mango Habanero, Japanese Wasabi and Korean Red Chilli. Customers can also opt for a 3-in-1 pizza combining multiple flavours in one offering.

Starting at ₹199, the range is available across Pizza Hut restaurants in India for dine-in, takeaway and delivery.

A spicy flight takes centre stage

To launch the range, Pizza Hut has released a campaign film set inside one of its restaurants. Using an airline-inspired concept, four friends embark on a fictional “spicy flight”, experiencing the different layers and flavour profiles of the new range.

The campaign highlights the combination of spicy sauces, toppings and the Bhoot Jolokia chilli crust, positioned by the brand as the world's first of its kind.

Celebrating India's love for spice

The launch is built around the insight that Indian consumers have different preferences when it comes to spice. Instead of offering one definition of “spicy”, Pizza Hut is giving consumers the flexibility to choose their preferred intensity and flavour.

The strategy combines global flavour trends with India's strong cultural affinity for spice, while making customisation a key part of the product proposition.

With multiple flavours, a 3-in-1 option and an unconventional campaign concept, Pizza Hut is positioning the Triple Spice Range as an experience for consumers who want to explore spice rather than simply eat spicy food.