9 posts
SOCIAL uses experiential marketing to bring Mexican culture to life across its outlets.
Horlicks enters RTD milkshakes with the bold theme “No Guilty, Only Pleasure,” reinventing itself for Gen Z indulgence.
Wahter, the advertising and packaged drinking water brand, has officially launched a new offering, Shot by Wahter, a bottled water tailored to connect with GenZs. Shot offers brands a unique
Fastrack launches Gelato Maxxing with Siddhant
Adrenaline Rush enters India’s growing premium energy drinks segment with a youth-focused campaign.
How OnePlus used humor to launch the N6
Spotify’s Culture Next Report shows brands can engage Indian GenZ by backing live music and mixing global-local cultural
Britannia brings the viral Dubai Kunafa trend to packaged croissants, targeting Gen Z with premium snacking.
Gen Z isn’t just consuming content; they’re curating culture. For brands, cracking the code to their dynamic ‘content diet’ means embracing trends, relatability, and realness.