Zydus Wellness, a leading science-backed FMCG company, has unveiled its refreshed corporate brand identity, marking a defining milestone in its ongoing transformation journey. The new identity not only reflects the company’s commitment to innovation and science but also underscores its dedication to community and stakeholder engagement.

The revamped brand image brings together a distinctive teal and purple colour palette. This new combination is more than just aesthetics — it carries deep meaning for Zydus Wellness. The teal heart symbolises science, trust, and clarity, representing the company’s strong foundation in scientific research and transparency. The purple heart embodies care and inclusivity, reflecting Zydus Wellness’ focus on nurturing consumer relationships and fostering an inclusive culture within and beyond the organisation.

Together, these colours create a visual narrative that mirrors Zydus Wellness’ holistic approach to product development and stakeholder collaboration. This fresh look speaks volumes about the company’s ethos — blending science and human connection to deliver wellness solutions that truly resonate with consumers.

Speaking on this momentous occasion, Tarun Arora, CEO and Whole-time Director of Zydus Wellness, highlighted the company’s vision for the future. “As the wellness landscape continues to evolve rapidly, our refreshed brand identity is a clear statement of our intent to embrace change boldly. We aim to expand our science-backed product portfolio while deepening our impact through digital wellness innovations and sustainable business practices.”

This transformation goes beyond visuals. It is a comprehensive shift that reaffirms Zydus Wellness’ renewed focus on becoming a more inclusive, path-breaking, and consumer-first organisation. With one shared purpose, the company is set to redefine the standards of wellness, driven by science and empathy.

Zydus Wellness has been a pioneer in the FMCG sector, leveraging science to create trusted wellness products for millions. The refreshed identity cements its position as a forward-thinking leader, ready to meet the changing needs of consumers with agility and purpose.

The company’s financial performance in FY25 reinforces this narrative of growth and resilience. Zydus Wellness reported a remarkable 16.2% growth in net sales on a consolidated basis, reaching Rs. 26,912 million. This impressive revenue growth reflects the strong consumer demand for its products and the effectiveness of its go-to-market strategies.

Profitability also showed significant improvement, with net profit (excluding exceptional items and one-time deferred tax assets) rising by 30.0% to Rs. 3,410 million. This robust profit growth underscores the company’s operational efficiencies and disciplined financial management.

Earnings before interest, tax, depreciation, and amortisation (EBITDA) grew by 23.2%, reaching Rs. 3,797 million. This increase highlights the company’s ability to generate healthy cash flows, reinvest in innovation, and drive long-term value creation for stakeholders.

Zydus Wellness’ brand transformation aligns perfectly with its financial momentum. As the company steps into the future, it is well-positioned to capitalise on emerging opportunities within the wellness sector. Digital wellness initiatives, sustainability programs, and an expanding product range form the pillars of its growth strategy.

The teal and purple identity also symbolises a promise to consumers — a promise of trustworthy, science-backed products delivered with care and inclusivity. Zydus Wellness is committed to listening to its consumers, understanding their evolving needs, and crafting solutions that promote holistic well-being.

In today’s competitive FMCG landscape, a clear and meaningful brand identity is crucial. Zydus Wellness’ refreshed look serves as a beacon for its employees, partners, and consumers, inspiring confidence and pride.

With leadership that embraces innovation and sustainability, Zydus Wellness is charting a course for responsible growth. The company’s focus on digital transformation is set to enhance consumer engagement, improve accessibility, and drive personalized wellness experiences.

Zydus Wellness’ sustainability initiatives complement its business goals, reflecting a commitment to reducing environmental impact, supporting communities, and ensuring ethical practices across its value chain.

As Zydus Wellness embarks on this exciting chapter, it invites stakeholders to join in its mission of wellness through science and empathy. Together, the company and its partners can create a healthier, more inclusive future.

The refreshed brand identity is more than a new look; it is a renewed commitment to excellence, innovation, and shared success. Zydus Wellness continues to inspire confidence in consumers and stakeholders alike, proving that science and care can go hand in hand to build a better tomorrow.

Author: Sonali Kamble