Zydus Wellness’ leading sweetener brand, Sugar Free, has named Bollywood actress and fitness icon Janhvi Kapoor as its new brand ambassador. This strategic move aims to strengthen the brand’s connection with fitness-conscious individuals and those pursuing a guilt-free, healthy lifestyle.

Janhvi Kapoor, known for her love of food and commitment to fitness, perfectly embodies Sugar Free’s values of health, vitality, and balance. Her association with the brand aligns with its mission to provide indulgence without compromising well-being.

With an impressive 95% market share, Sugar Free has been a pioneer in offering smarter alternatives to traditional sugar, catering to diverse consumer preferences. Its range of sweeteners, including Sugar Free Gold Plus, Sugar Free Green, and Sugar Free Natura, complements Kapoor’s advocacy for maintaining a healthy yet enjoyable diet.

A Brand with a Legacy of Health and Innovation

For over three decades, Sugar Free has led India’s health and wellness market, providing healthier sugar alternatives. As consumer preferences continue shifting towards balanced and smart lifestyles, Sugar Free remains dedicated to bridging the gap between wellness and taste.

Speaking about the association, Tarun Arora, CEO of Zydus Wellness, said, “Sugar Free has been a category creator and market leader in India’s health and wellness space for over three decades. As consumer preferences shift toward smarter and more balanced lifestyles, Sugar Free continues to evolve and bridge the gap between wellness and taste. This makes Janhvi a natural choice, and we are excited to have her champion our brand’s purpose and legacy. I am confident that this association will mark a new chapter in our journey to make healthy living both accessible and aspirational.”

Janhvi Kapoor’s Excitement for the Collaboration

Expressing her excitement, Janhvi Kapoor stated, “I am excited to join hands with Sugar Free, a brand that has been a part of so many households for years. Leading a balanced lifestyle is important to me, and I love that Sugar Free allows people to enjoy their favourite treats without the guilt. I am thrilled for this new beginning with Sugar Free and look forward to inspiring more individuals to take a step towards a balanced lifestyle.”

A Comprehensive Marketing Approach

The partnership will be amplified through a 360-degree marketing campaign spanning multiple platforms. This includes digital, print, television, and out-of-home (OOH) activations. Through these initiatives, Sugar Free aims to reinforce its position as the go-to choice for health-conscious consumers who do not want to compromise on taste while staying committed to a balanced diet.

Sugar Free’s Commitment to a Healthier India

The association between Janhvi Kapoor and Sugar Free signifies a new era for the brand as it continues to innovate and provide solutions for a healthier lifestyle. With increasing awareness about the harmful effects of excessive sugar consumption, Sugar Free is at the forefront of offering alternatives that support wellness without sacrificing taste.

By leveraging Kapoor’s influence, Sugar Free hopes to reach a broader audience and encourage more people to make healthier choices. The campaign aims to inspire individuals to embrace a balanced lifestyle while enjoying their favorite foods without guilt.

Looking Ahead

As the fitness and wellness industry continues to grow, Sugar Free remains committed to evolving and staying relevant to consumer needs. With Kapoor as the face of the brand, Sugar Free is poised to reinforce its legacy and further solidify its dominance in the market.

This collaboration is expected to make a significant impact, not just for the brand but also for consumers who are increasingly looking for healthier alternatives in their everyday diet. The partnership marks a milestone in Sugar Free’s journey, promising an exciting future for the brand and its consumers.

Author: Ronak Rehal