In a bold and consumer-centric move, Polycab India, a leading name in electricals and fast-moving consumer durables, has entered the quick commerce (Q-commerce) segment by launching its energy-efficient ceiling and exhaust fans on Zepto, one of India’s fastest-growing 10-minute delivery platforms.

This initiative comes at a time when the country is bracing for peak summer temperatures, and consumers are seeking speedy solutions to beat the heat. Polycab’s latest step not only responds to this seasonal demand but also redefines the intersection of innovation, accessibility, and convenience in the electricals segment.

“Today’s consumers demand speed, quality, and convenience—all at once,” said Ishwinder Khurana, Executive President and Chief Business Officer – B2C, Polycab India.
“Our entry into Quick Commerce through Zepto is a timely and strategic response to evolving expectations. We’re not just selling fans—we’re delivering instant comfort. It’s a key part of our broader go-to-market strategy and a major leap forward in our B2C transformation. From traditional retail to e-commerce to now Q-commerce, Polycab is committed to making modern homes smarter, cooler, and more efficient.”

Having already built a strong presence on Amazon and Flipkart, Polycab now becomes one of the first electrical brands to embrace Q-commerce, blending the agility of new-age distribution with the trust of a legacy brand. This expansion is part of Polycab’s strategy to bring “comfort at the speed of life”, especially for urban consumers who value time, ease, and immediate gratification.

Installation and Support
While the installation of fans is currently consumer-managed, Polycab ensures reliable post-purchase service through its dedicated toll-free support network, further strengthening consumer trust and brand reliability.

Available in Major Metro Markets
Polycab’s energy-efficient fans are now available via Zepto in key urban hubs including:
Mumbai, Pune, Delhi, Faridabad, Bengaluru, Hyderabad, Noida, Gurugram, Lucknow, Kolkata, Nashik, Jaipur, Ahmedabad, and Ghaziabad.

As quick commerce reshapes the way Indians shop, Polycab’s proactive foray into this space is a future-forward move, setting a precedent for the electricals industry and reaffirming its commitment to consumer-centric innovation.

Author: Sania Khan