Set against the dynamic and vibrant backdrop of the UAE, the TVC featuring Warner and Holder combines striking visuals, light-hearted humour, and high-energy cricket action, thereby providing a preview of the experience and entertainment for the fans during the tournament.

With the tagline: ‘Duniya bhar ke T20 heroes aa rahe hain Apna Jalwa Dikhaane’ (The world’s top players have arrived to showcase their brilliance) and social media campaign #DikhayengeApnaJalwa, the campaign captures the excitement, celebrating the heroes who shine.
Bringing together the league’s global stature and the participation of marquee T20 cricketing talent, the league offers viewers a chance to witness the players pushing their limits to emerge victorious in one of the toughest cricket leagues.
Speaking at the campaign launch, Australian cricket star David Warner said, “It is an incredible honour to be part of such an engaging campaign for one of the most fiercely competitive T20 leagues in the world. This campaign offers a glimpse of the thrilling experience fans can expect when they tune in to watch the tournament. Like last season, we are confident that the league will deliver an unparalleled, immersive experience for cricket enthusiasts everywhere”

West Indies all-rounder Jason Holder further added, “It is a privilege to be a part of such an exciting campaign that brings together the global passion for cricket. The new edition of the tournament promises great competition and memorable moments for fans and I’m excited to be a part of this marquee tournament.”

The franchise-style tournament with six teams will be played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global).

Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 15 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5.
Commenting on the TVC, Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue, Zee Entertainment Enterprise Limited, said, “We are delighted with the launch of this campaign that highlights the cultural vibrancy of UAE as a backdrop for this marquee global sporting event.

“By featuring renowned cricketers like David Warner and Jason Holder alongside talented actors Deven Bhojani and Anand Tiwari, we aim to engage our audience and provide world-class entertainment.

“By introducing more channels to showcase the tournament, we aim to create an innovative and immersive experience that resonates with cricket fans across the globe,” Sehgal said.
David White, CEO of ILT20, added, “The inclusion of international stars such as David Warner and Jason Holder in our promotional and marketing strategies is reflective of our mission to elevate upcoming edition on a global scale.

“Their presence not only signifies a competitive tournament but also highlights the shared passion for cricket that transcends borders. We are extremely excited to invite fans at the upcoming edition which will provide unforgettable memories,” White said.

Some of the world’s most prominent cricket stars are slated to play in Season 3, including Australian powerhouse, David Warner and Sri Lankan captain Dasun Shanaka.

They will be joined by West Indian legends like Sunil Narine, Andre Russell, Dwayne Bravo, Kieron Pollard and Rovman Powell, who will bring their dynamic all-round abilities to the tournament.

The league will also feature some more talents from the previous seasons, including Sikandar Raza, Chris Jordan, James Vince, Shimron Hetmyer and Nicholas Pooran. Other key retained players include, Kusal Mendis and Tom Kohler-Cadmore.

Cricket fans and sports enthusiasts in India and around the world can watch the LIVE action exclusively on ZEE’s 15 linear TV channels, OTT platform ZEE5 and its syndicate partners’ TV and digital networks across the world.

Aiming to capture a viewership of 230-million for the upcoming season, ZEE will expand its reach by including South Indian channels, offering a month-long cricket carnival experience.

The month long tournament will begin on 11 January 2025, with final to be played on Sunday, 9 February 2025.

Author: Srishti Pandey