YES SECURITIES, a subsidiary of YES BANK, has launched its latest campaign, ‘Invest Karo Apne Style Se,’ conceptualized by Gozoop Creative. This innovative initiative reimagines the investment experience by aligning it with personal style, emphasizing individuality in financial decision-making.

With this campaign, YES SECURITIES positions investing as an extension of personal expression, much like fashion or grooming choices. The campaign underscores that investment strategies should reflect personal financial goals, preferences, and risk appetites. The company’s trading application, OMNI, which was launched on March 18, 2025, embodies this philosophy by providing a personalized investment experience.

A Fresh Perspective on Investing

The ‘Invest Karo Apne Style Se’ campaign is designed to challenge the conventional approach to investing. Traditionally, finance has been perceived as rigid and uniform, but YES SECURITIES aims to change that narrative. This campaign presents investing as an adaptive, personalized journey, where individuals can tailor their strategies based on their unique financial aspirations.

The Creative Concept

The campaign is brought to life through two stylized digital video commercials (DVCs) that draw compelling parallels between personal style and investment behavior:

The Barber (Hairstyle Persona): This film highlights how hairstyle choices—whether curls, dyed hair, or dramatic cuts—reflect one’s personality, drawing an analogy to how investment approaches should also reflect individual financial styles.

The Designer (Dressing Style Persona): This film equates fashion with investing, emphasizing that just as every outfit is a statement, so should an investment portfolio be a reflection of one’s unique financial preferences.

Both films creatively convey the campaign’s core message: “Your style, your strategy.” The content will be disseminated across digital platforms and broadcast media, ensuring that it reaches today’s digitally savvy investors.

Insights from Industry Leaders

Commenting on the campaign, Amit Bhandare, Head of Marketing and Corporate Communications at YES SECURITIES, stated, “In today’s world, personalization isn’t a luxury; it’s an expectation. Every investor is unique, just like a fingerprint. No two journeys are alike, and no two aspirations are identical. So, why should investing be any different?”

He further elaborated, “With our new investing app, OMNI, we are empowering customers to ‘Invest Karo Apne Style Se.’ This philosophy is at the heart of our two new DVCs, which showcase our commitment to giving investors the freedom, control, and flexibility to shape their financial journeys on their own terms.”

Prardhana Chillarige, Creative Director at Gozoop Creative, added, “With ‘Invest Karo Apne Style Se,’ we saw an opportunity to reframe investing as an extension of self-expression rather than a cold, transactional activity. Our audience personalizes everything—from hairstyles to playlists—so why not their investments? By avoiding traditional finance tropes, we created a relatable, stylish, and emotionally engaging campaign.”

She further emphasized, “The metaphor of personal style, be it hair or fashion, allowed us to inject identity and relatability into a space that often feels intimidating. This isn’t just a campaign; it’s a shift in perspective. That’s the kind of creative #BreakTheBox work we strive for at Gozoop.”

Meeting the Needs of Modern Investors

This campaign reflects a broader cultural shift in how younger investors engage with finance. The new generation seeks platforms that provide autonomy, simplicity, and personalization. By advocating for tailored investment choices, the campaign encourages individuals to take charge of their financial journeys with confidence.

With OMNI, YES SECURITIES responds to this shift by offering a product that adapts to people rather than forcing people to adapt to it. This marks a new era in investing—one where financial strategies are not dictated by rigid norms but shaped by individual preferences and aspirations.

A Future of Personalized Finance

The ‘Invest Karo Apne Style Se’ campaign is more than just a marketing initiative—it’s a movement towards a future where investing is as personal and dynamic as fashion, music, and lifestyle choices. By integrating personalization at every level, YES SECURITIES is setting a new standard for investment platforms, ensuring that financial growth is not only smart but also an authentic representation of the investor’s journey.

Through its creative storytelling and innovative approach, YES SECURITIES aims to make investing more approachable, engaging, and reflective of individual identities. As the campaign unfolds across various digital and media channels, it will continue to inspire investors to embrace their unique styles and strategies, turning their financial goals into reality.

Author: Ronak Rehal