Xiaomi India, a leading global technology company, has redefined advertising innovation with the launch of a groundbreaking out-of-home (OOH) campaign for its Redmi Note 14 5G Series. Combining CGI technology and live action, this creative campaign showcases the smartphone’s durability and toughness, earning the title of a “daredevil” device. The campaign has not only captured attention on bustling streets but also created a buzz across digital platforms.

The OOH activation has been strategically placed at iconic locations such as Connaught Place in Delhi, MG Road in Bengaluru, Marine Drive in Mumbai, and Charminar in Hyderabad, leveraging these high-footfall areas to highlight the smartphone’s core strength—durability in extreme conditions. The innovative approach merges the virtual and real worlds, leaving a lasting impact on audiences both offline and online.

At the heart of this campaign is a mesmerizing activation. A CGI-enhanced video begins with the smartphone seemingly “popping out” of the billboard, capturing immediate attention. This dramatic visual is amplified when a real smartphone drops onto the ground in full view of spectators. Anxiety levels rise as a vehicle runs over the phone, leaving viewers to wonder if it can withstand such extreme impact. To their surprise and relief, the smartphone emerges unscathed, affirming its robust durability. This clever storytelling not only engages but also instills confidence in the product’s strength, cleverly connecting with consumer emotions—fear, anxiety, surprise, and relief.

The campaign’s creativity and execution have translated into phenomenal success both on-ground and online. The hashtag #RedmiNote14series has trended on Twitter, achieving a reach of over 8.6 million users, sparking conversations about innovation, technology, and durability.

Speaking about the campaign, Suraksha R, Director of Marketing at Xiaomi India, said:
“At Xiaomi, we are committed to consistently pushing the boundaries of smartphone technology to align with our consumers’ dynamic lifestyles. With the Redmi Note 14 5G Series, we aimed to go beyond traditional product launches and provide an immersive experience that highlights the product’s durability and reliability. This campaign brings creativity to life, combining virtual elements with real-world scenarios to showcase a device that can keep up with the everyday hustle of our users. The overwhelming response, both offline and online, validates our belief in innovation and our connection with our audience.”

With the Redmi Note 14 5G Series now available for purchase at all retail and online stores, Xiaomi has set a new benchmark in creative advertising while showcasing its product’s capabilities as a durable and reliable companion for today’s fast-paced lifestyles.

Author: Sania Khan