When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE

When Swiggy said ‘take control of our socials’ to Vishal Dayama on NYE

In an unconventional start to 2025, Swiggy decided to spice up its New Year’s Eve marketing by quite literally giving away the keys to its social media kingdom. The food delivery giant handed over its X (formerly Twitter) account (for both Swiggy Food and Swiggy Instamart) passwords to writer and internet personality Vishal Dayama, who proceeded to report the platform’s order trends with his signature wit and absolutely no filter.

For the uninitiated, Dayama is no ordinary social media maven. A former senior writer at the pioneering comedy collective All India Bakchod (AIB), he has carved out a niche for himself as a writer, director, and brand consultant.

Currently based in Bengaluru, Dayama’s creative fingerprints can be found on campaigns for heavyweight brands such as Netflix, Cred, Hotstar, and, ironically enough, Swiggy itself. Oh, and Dayama is also the founder of the advertising agency Braindad.

The handover began with Dayama posting from his personal account, leading many to assume it was just another of his characteristic jests.

“Guys, the founder has given me the password to Swiggy’s accounts. Their social media manager and other employees are now scared. Do we get needle and thread on Instamart?” he wrote in Hindi, followed by a retweet from Swiggy’s official account confirming that yes, this was actually happening, complete with an offer to sponsor ten orders.

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Author: ABHISHEK KAHAR