Vikram Solar, one of India’s leading solar energy companies, has announced a groundbreaking partnership with the Kolkata Knight Riders (KKR) for the upcoming season of the Indian Premier League (IPL). As the official Clean Energy Advocate for KKR, Vikram Solar aims to leverage the immense influence and fanbase of one of the most popular cricket teams in India to raise awareness about renewable energy, specifically solar power, and encourage its wider adoption across the nation.

This partnership comes at a pivotal time for both Vikram Solar and KKR, each marking significant milestones in their respective journeys. Vikram Solar is celebrating its twentieth year of pioneering advancements in the renewable energy sector, while KKR continues to solidify its position as one of the most formidable teams in the IPL, consistently captivating millions of fans worldwide with its exciting gameplay and remarkable spirit. The collaboration between these two iconic entities promises to spark a positive shift towards sustainability, while making a bold statement about the future of energy in India.

As part of the partnership, the Vikram Solar logo will proudly feature on the KKR team jersey, symbolizing the shared commitment of both brands to a cleaner, greener future. The KKR jersey, already a recognizable symbol of cricketing excellence, will now also represent the promotion of solar energy, encouraging viewers not just to cheer for their favorite team, but to think about their role in building a more sustainable world. This collaboration aims to use the power of cricket to promote a global message—one that emphasizes the importance of transitioning towards renewable energy sources to mitigate the harmful effects of climate change.

Gyanesh Chaudhary, the chairman and managing director of Vikram Solar, expressed his enthusiasm about the partnership, sharing, “As Vikram Solar steps into the twentieth year of pioneering innovation in the renewable energy sector, we are proud to partner with Kolkata Knight Riders—a team that embodies passion, resilience, and excellence, values that resonate deeply with us. As a homegrown brand with strong roots in Kolkata, this collaboration presents a powerful opportunity to drive greater awareness and accelerate the adoption of solar energy across India. Through this association, we aim to inspire a shift toward solar adoption, empowering individuals and businesses to be part of a greener, more sustainable future.”

Chaudhary’s words highlight the significant value of the partnership not just from a business perspective but from a larger societal standpoint. By using the immense reach of the IPL, Vikram Solar hopes to bridge the gap between environmental responsibility and everyday life, urging the masses to think about how they can contribute to a more sustainable world through renewable energy. The association with KKR, one of the most successful and beloved teams in IPL history, offers an unparalleled platform to spread this message far and wide.

Venky Mysore, the CEO of Kolkata Knight Riders, also spoke passionately about the collaboration, emphasizing the potential of sports to drive positive change in society. “At Kolkata Knight Riders, we believe in the power of sports to drive meaningful change, and our partnership with Vikram Solar for the upcoming season is a step in that direction. Cricket has an unparalleled ability to connect with millions, and through this collaboration, we aim to inspire greater awareness about sustainable energy solutions and practices. This partnership is not just about the game—it’s about leveraging our collective influence to encourage a positive environmental impact and champion a more sustainable tomorrow.”

The KKR team, with its large and loyal fanbase across India and beyond, represents a unique opportunity to create awareness on an issue that is crucial for the future of the planet. The IPL has long been a platform not just for cricketing excellence, but also for social change, with various initiatives in the past driving awareness around topics like health, education, and now, sustainability. The partnership with Vikram Solar extends that legacy by focusing on a cause that is both timely and essential.

The 2025 IPL season will see KKR take to the field with the Vikram Solar logo emblazoned on their jerseys, signaling a clear message to fans around the world: it’s time to embrace a greener future. The team will begin its campaign on March 22 against the Royal Challengers Bengaluru at Eden Gardens, Kolkata, with the match scheduled to start at 7:30 PM IST. This iconic venue, which has witnessed countless historic cricketing moments, will now also serve as the backdrop for this momentous partnership, further cementing Kolkata’s position as a hub of innovation and sustainability.

Through this partnership, Vikram Solar and KKR are not just focusing on winning matches, but on winning the future. The duo aims to inspire individuals and businesses alike to explore solar energy solutions, reducing their carbon footprints and contributing to a cleaner, greener India. As the world faces the ongoing challenge of climate change, partnerships like this serve as a beacon of hope, showing that sustainable practices can be woven into the fabric of everyday life, even within the high-energy, fast-paced world of sports.

Together, Vikram Solar and Kolkata Knight Riders are demonstrating that the power of sport can drive real change—creating a lasting impact on both the environment and society. The road to a sustainable future may be long, but with champions like these leading the way, the journey is one that will inspire millions.

Author: MUSTAFA ANAND