VI-John Healthcare India has achieved a remarkable milestone by securing a place in the prestigious Asia Book of Records for organizing the largest digital pledge on personal grooming. This extraordinary feat was accomplished during Grooming Ka Mahakumbh at Prayagraj 2025, where an impressive 10,410 participants took the ‘Grooming Pratigya’—a commitment to integrating personal grooming into their daily routines. This unprecedented participation underscores the growing awareness and importance of grooming as an essential component of self-care and personal well-being in contemporary society.

The initiative reflects VI-John’s broader vision of fostering self-care and confidence among individuals, reinforcing the belief that personal grooming is not just about appearance but also about self-respect and hygiene. The overwhelming response to the campaign signifies a significant cultural shift toward prioritizing personal care, hygiene, and presentation as integral aspects of everyday life.

A Testament to ‘Grooming India’

Speaking on the historic achievement, Harshit Kochhar, Managing Director of VI-John Healthcare India, expressed his immense pride in the initiative’s success. He stated, “This record-breaking event is a testament to our commitment to ‘Grooming India.’ Seeing thousands come together to embrace personal grooming as a way of life reinforces our mission to instill confidence and self-respect in individuals nationwide.”

The campaign not only set a record but also strengthened VI-John’s position as a thought leader in the grooming industry, highlighting the brand’s dedication to quality, accessibility, and consumer education. By mobilizing thousands of participants in a landmark event, VI-John has successfully carved a new benchmark in the personal care segment.

Grooming Ka Mahakumbh: A Transformative Initiative
Adding to the significance of the event, Ashutosh Chaudharie, General Manager – Marketing at VI-John India, shared insights into the campaign’s impact. He elaborated, “Grooming Ka Mahakumbh was our ambitious campaign at Mahakumbh, which saw a record turnout. We offered free grooming services to a vast majority of devotees and educated them about the importance of grooming. To document and enhance their commitment, we encouraged them to take the ‘Grooming Pratigya.’ To make the experience even more memorable, we provided participants with an official ‘Grooming Pratigya’ certificate on the spot.”

The Grooming Ka Mahakumbh initiative was conceptualized to bring grooming awareness to the masses, particularly in a setting as grand and culturally significant as the Mahakumbh Mela. By integrating grooming into a deeply traditional event, VI-John successfully bridged the gap between cultural heritage and modern self-care practices.

Celebrating the Achievement
To commemorate this momentous accomplishment, a special felicitation ceremony was organized at VI-John’s corporate office on March 12, 2025. The event saw the presence of industry leaders, key stakeholders, and brand ambassadors, who gathered to celebrate this groundbreaking achievement. The official record handover was a testament to the brand’s relentless efforts in driving innovation and awareness in the personal care industry.

Redefining the Future of Grooming
With this milestone, VI-John Healthcare India continues to reinforce its leadership in the grooming industry by setting new benchmarks in quality, accessibility, and consumer education. By successfully mobilizing thousands toward adopting grooming as a way of life, the brand has positioned itself as a pioneer in self-care advocacy.

As grooming gains momentum as a vital aspect of personal well-being, VI-John Healthcare India remains steadfast in its mission to drive awareness and empower individuals with the knowledge and resources to embrace grooming as an everyday habit. The record-breaking digital pledge at Grooming Ka Mahakumbh 2025 is just the beginning of a more significant movement toward a well-groomed, confident India.

Author: Ekta Bhurat